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Qualcomm no longer thinks 64-bit ARM processors are a ‘marketing gimmick’

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iFixit A few days ago Qualcomm’s senior vice president and chief marketing officer Anand Chandrasekher said that Apple’s new A7 processor, which supports ARM’s 64-bit instruction set, was a “marketing gimmick” and that there was “zero benefit” for consumers. Considering that Qualcomm is a leading designer and manufacturer of ARM based processors his comments were odd […]

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